Amiri at Harrods
Following the success of our previous collaboration on the Amiri Selfridges project, our client returned to us for assistance with a new installation at Harrods.
While the client had a clear design vision, they were uncertain about the scaling of the motif. We recommended ordering a custom sample to demonstrate not only the colour and quality, but also the motif size and finish. The sample was quickly produced, delivered, and approved-leading to the full order being placed.
Specification
Rug 1: 160 x 260 cm
Rug 2: 405 x 376 cm
Both featured matching motifs, precisely scaled to 67.5 cm.
The rugs were crafted in Hand Tufted New Zealand Wool, with the motif in a raised 12mm pile and the background in a lower 9mm pile, creating a subtle yet striking texture. To ensure durability in a high-traffic retail setting, each rug was also professionally micro-sealed for added stain and spill protection.
Final images were shared with the client, and the carved detailing delivered a refined finish that exceeded expectations. The rugs were delivered directly to site, and the client was once again delighted with the result.
Following the success of this installation, the client has since reordered for a new store location in France.
After a great experience on our Selfridges project, we returned to the team for a new Amiri installation at Harrods. They helped refine our design with a custom sample, which made the scaling decision easy. The final rugs were beautifully detailed, on-brand, and delivered exactly as promised. Once again, they exceeded expectations.